Middle East is estimated to account for about 5% of the $100 billion global market opportunity globally in the AI-driven ‘pricing and promotion’ functions of banks
Software as a service (SaaS)
Latest in Software as a service (SaaS)
cloud computing
Banking sector fintech major Zafin to set up third global operational centre in Dubai
It is also in talks with Microsoft, its global partner for cloud operations, to explore the tech giant’s data centre spread out in the region for tie-ups for housing data related activities
Cisco
Cisco announces new plan to build Saudi Arabia data centre
Cisco aims to assist customers in safeguarding their users, infrastructure, and investments against potential threat actors
Dubai
India AI influencer firm enters Dubai amid marketing goldrush
KlugKlug, the latest company to enter the UAE, also hopes to disrupt the influencer marketing segment with its tech-based platform which will help companies to weed out the large-scale ‘fake followers’ of social media influencers
Adobe
Adobe to buy software design startup Figma for $20 billion
Figma’s Dylan Field will continue to operate as the startup’s chief executive officer, following the acquisition
cloud computing
US technology company F5 to demo distributed cloud services at GITEX 2022
The platform also encompasses F5 Distributed Cloud WAAP (Web Application and API Protection), which augments multiple security capabilities across F5 technologies in a single SaaS offering
Jordan
Saudi Venture Capital strikes investment deal with Jordan-based Propellers Ventures Fund
The Amman-based fund focuses on investments mainly in software startups in their first stages such as SaaS services, company software and cloud infrastructure
Brands
Video: What’s the best way and the ideal time to engage with customers in the MENA region?
WebEngage’s Trends & Insights Report 2022 gives a location-specific, deep-dive analysis on user engagement and conversion
Brand View
Infobip: How to boost regional and global female employment rates
Infobip MENA team has almost 39% female staff base, comprising 100% occupancy rates in strategy and planning and marketing
Brand View
Finding the secret sauce of streamlined SaaS
Software-as-a-Service offerings may seem like a panacea for businesses seeking to grow and stay agile in a rapidly changing environment. However, with more solutions can come more complexity, Anas Jwaied, vice president and general manager of emerging markets at Micro Focus, discusses SaaS trends in the Middle East, and how organisations can take the guesswork out of identifying and managing the right solutions for their business
business funding
Riyadh-based OTO closes $3m seed funding round
Largest seed round raised by a SaaS company in the MENA region will be used to grow the company’s customer base across the GCC and Egypt, while also working to create new products and features
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Anacity
India-based Anarock to launch proptech solution platform in Middle East
Operating out of its Dubai office, Anacity will expand across all major GCC and African markets, and later on to the UK, Europe and South-East Asia
