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Mon 11 Aug 2008 04:00 AM

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Taking on the world

Logistics is not an industry that people tend to get very excited about.

Logistics is not an industry that people tend to get very excited about.

The business of delivering parcels from one place to another does not have the same headline grabbing appeal as say aviation or record breaking property developments.

But as I discovered when I interviewed Fadi Ghandour for this month's cover story - Aramex is a very exciting company indeed.

It is one of the UAE's biggest homegrown success stories, having achieved an international status that even today, few other Arab companies can match.

When I met Ghandour he told me that from day one his intention was for the company to go global - even though at the time, many did not take his ambition seriously.

Today, with Aramex having taken its place firmly on the global stage, Ghandour has proven his critics wrong many times over.

The Aramex story should set a strong example to other Middle East companies - many of which have the potential and the resources to go global but remain firmly entrenched in local markets.

In today's globalised business world locally based firms cannot afford to be complacent. Technological advances mean many of the barriers to conducting business overseas have been removed.

And supported by booming economies and surging oil prices there is no better springboard than the gulf region, from which these companies can take-off.

Diana Milne is the group editor of ITP Executive.

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