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Sun 1 Oct 2006 04:00 AM

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TCL establishes Oman presence

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Chinese consumer electronics manufacturer TCL has launched its product range in Oman in conjunction with local distribution partner Saeed bin Nasser Al Hashar.

The company has secured deals with major retailers across the country, including the LuLu Hypermarket chain, for the distribution of its product range, which includes IT hardware and peripherals, televisions, digital accessories and household appliances.

The Oman launch marks the latest milestone in the company’s ambitious expansion strategy in the Middle East, which also includes plans for manufacturing plants in Egypt and Jordan.

According to TCL Middle East general manager Frank Chen, the company’s forthcoming manufacturing plant in Cairo will be capable of manufacturing more than 300,000 television receivers in its first 12 months of operation.

“TCL is already well-known in the Far East, Europe and the United States for its quality range of consumer electronics and household appliances,” said Miller He, marketing manager for TCL Middle East. “Our main ambition now is to establish TCL in the Oman market as a brand that consumers instantly recognise and desire.”

In addition to its exclusive agreement with TCL, Saeed bin Nasser Al Hashar represents a range of well-known brands in Oman including Ariston, Rinnai, Kardex and Volta.

It also boasts an extensive chain of retail stores, in addition to wholesale distribution agreements with the country’s hypermarkets and power retailers.

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