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Wed 24 Aug 2005 04:00 AM

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Tech Access to leverage Sun spot

Tech Access, the regional channel development partner for Sun Microsystems, will use Gitex as a platform to promote the full benefits of this partnership to show attendees.

Tech Access, the regional channel development partner for Sun Microsystems, will use Gitex as a platform to promote the full benefits of this partnership to show attendees.

Appearing on Sun’s stand, Tech Access hopes that by meeting its partner community and listening to their feedback on emerging market opportunities, it will discover new business openings from which Sun will also benefit.

“We want to make a real impression on Sun’s Gitex stand, and cement our links with the resellers and channel partners who will be attending,” says Kamran Hussain, VP of sales & marketing at Tech Access. “We are recognised across the region as Sun’s channel development provider, and we want to use Gitex to make a positive contribution to Sun and those who will be visiting its stand,” he adds. “The real value of Tech Access lies in the expertise we have built up in the Middle East, and the close relationships we have created with each channel partner. Gitex attendees will see first-hand how we approach our business, and hopefully gain an insight they can incorporate into their own business.”

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