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Sat 3 Dec 2016 12:47 AM

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Tech firm HTC launches UAE e-commerce shop, Saudi roll-out to follow

Smartphone firm announces first HTC e-commerce site in the Middle East and Africa region

Tech firm HTC launches UAE e-commerce shop, Saudi roll-out to follow

Technology firm HTC Middle East has announced the launch of its UAE e-commerce store, with plans to roll out similar initiatives in Saudi Arabia and Egypt soon.

The company said this is the first HTC e-commerce site in the Middle East and Africa region where customers will be able to access the entire range of HTC smartphones and accessories.

It added in a statement that customers will also enjoy free next day delivery anywhere in the country on their purchases from the HTC online store, irrespective of the amount spent. 

The launch comes as the e-commerce sector is quickly growing across the Middle East and North Africa region, boosted by a young population and advanced connectivity options.

AT Kearney said it expects the market to grow to a value of $20 billion by 2020, driven by millennials and their familiarity and comfort with shopping online, mostly for electronics, clothing, travel and food. 

Nikitas Glykas, president, HTC MEA, said: “e-commerce is not just a buzzword in this region, but a clear direction in which the industry is moving, and the young, tech-savvy population that is driving this growth is the same audience for our innovative and award-winning smartphone range. 

“As HTC continues to grow its brand and customer base, we believe it is important to have one place for our customers where they will be able to access the entire range of HTC smartphones and accessories,” he added. “The portal will also be a platform to improve product and service experiences through customer feedback.”

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