By Staff writer
Samer Abu Ltaif is named as new president of company's Middle East and Africa region
Tech giant Microsoft on Tuesday announced the appointment of Samer Abu Ltaif as the president of its Middle East and Africa (MEA) region.
Ltaif, who joined Microsoft in 2004, has held many senior roles within the organisation including regional director for enterprise and partner group across MEA. Most recently, he was the regional general manager of Microsoft Gulf.
The company said that during his tenure, he led landmark Microsoft initiatives aimed at empowering governments and citizens through innovation, revolutionising education, stimulating SME growth and entrepreneurship.
“MEA has tremendous potential. The rich diversity across the region, combined with the fast-growing youth population and innovative spirit, opens up enormous opportunity,” said Ltaif.
“As Microsoft, we have an important role to play, not only through the innovative technology that we bring to market, but also through our presence across the region, our focus on developing local talent, and our deep commitment to the communities in which we operate."
A key part of Ltaif’s role will be to drive the digital transformation agenda of the region across governments, enterprises, developers and small and medium businesses, the statement said, adding that he will continue to be based in Dubai, which serves as one of the major hubs for Microsoft in the region.