Avaya has announced the promotion of Sheikha Naamah Al Qassimi to the position of General Manager for Dubai and the Northern Emirates region.
In this role, Al Qassimi will work closely with key customers to accelerate innovation in the UAE and deliver superior communications experiences.
An industry expert, Al Qassimi has held a number of senior roles at Avaya since joining in 2005, including Business Development Manager for the UAE, where she led the implementation of communications and collaboration solutions with major government, healthcare, and education accounts.
As General Manager for Dubai and the Northern Emirates region, Al Qassimi will ensure that Avaya’s technology strategy is aligned with local government initiatives and delivering solutions that meet regional customers’ business objectives.
“Dubai and the Northern Emirates are leading the way in adopting innovative solutions to overcome technology challenges and meet their citizens and residents’ needs. Sheikha will drive our technology direction in this region, and ensure that Avaya plays its part in supporting the digital ecosystem. Her commitment to the local market, passion for enhancing the customer experience, and desire to drive excellence in innovation make her the perfect fit for this strategic role,” said Fadi Hani, VP, Avaya Middle East, Africa, and Turkey.
“The regional leadership in Dubai and the Northern Emirates have a vision for how innovation can be harnessed to drive economic and social development. I fully share that vision, and I am committed to helping our customers achieve their digital transformation objectives and in helping to develop this key strategic market.” Sheikha Na’amah Al Qassimi, General Manager, Avaya, Dubai and Northern Emirates.
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