Digital cricket brand ESPNcricinfo.com is the most visited sports site in the UAE, according to new data from Effective Measure.
According to the data, in February ESPNcricinfo reached 652,024 unique browsers in the UAE in February, 31 percent more than the second most visited sports site, the Arabic-language Kooora.com (448,418 unique browsers).
The third most visited site, the UAE-based Sport360.com, recorded 385,138 unique browsers.
The sports sections of the UAE’s most widely distributed English daily newspapers were found to lag far behind, with Gulf News’ sports site registering 186,642 unique browsers in February, compared to 24,494 for the sports section of the Khaleej Times.
Additionally, the website logged an average time per visit (2 minutes, 17 seconds) of more than twice that of the second placed site, Kooora.com (1 minute, 9 seconds). The average time per visit of Sport360 was 34 seconds.
Visitors to ESPNcricinfo, however, were found to be slightly less likely than their competitors to be visited through a mobile device, with 63.2 percent of visits using mobile, compared to 74.68 percent for Kooora and 78.93 percent for Sport360.
Regionally, Effective Measures data also shows that ESPNcricinfo had more unique browsers and visits than popular sports sites such as Kooora, Sports360 and the BBC, with 2,323,732 unique browsers in the region.
Globally, ESPN is the number one digital platform in the sports categories in all key metrics, averaging 125.7 million users per month, a 5 percent increase from 2016.
“More than half of the UAE’s population is of South Asian origin, and demand for quality cricket content has never been higher, so it is not surprising that ESPN’s industry-leading access, quality and journalism drive unmatched engagement,” said ESPN Middle East commercial director Martin Healy.
“The 2019 Cricket World Cup is fast approaching, so these are exciting times for cricket fans across the region and we are thrilled to connect them to the sport they love,” he added.
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