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Tue 10 Apr 2018 09:15 AM

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Expo 2020 Dubai signs Cisco as digital partner

Global tech firm to provide digital connectivity across the Expo 2020 site

Expo 2020 Dubai signs Cisco as digital partner
Sheikh Ahmed, chairman of the Expo 2020 Dubai Higher Committee and Chuck Robbins, CEO of Cisco.

Expo 2020 Dubai has signed global tech firm Cisco as its digital network partner.

The partnership will see Cisco provide tailored digital connectivity for every visitor to the site, on any device - securely, reliably and seamlessly, Expo 2020 Dubai organisers said.

Using its various ‘intelligent solutions’, Cisco will link visitors, participants, devices, applications, business processes and the Expo network into a ‘smart site’ which organisers have said will make Expo 2020’s technology infrastructure the most advanced in World Expo’s 167-year history.

Whether it is sharing images of Expo 2020’s architecture and exhibits, or using the official app to navigate the site, check queue lengths or order food, people who visit the global destination during the six months of the event will be fully connected.

The partnership will see the first rollout of ‘Cisco Vision’ outside the US, which will provide dynamic signage and high-definition digital content and video, delivering information and experiences throughout the Expo in a way that enhances attendee engagement, Expo 2020 Dubai said.

It will also enable more than 200 international and other participants to offer compelling, interactive experiences and communicate with visitors and employees in new and more impactful ways.

The collaboration will also see Cisco provide other services, solutions and equipment that allow systems across the Expo 2020 site to engage and securely communicate.

Expo 2020 Dubai and Cisco executives pictured at the signing. 

Sheikh Ahmed, chairman of the Expo 2020 Dubai Higher Committee Dubai is rapidly becoming one of the smartest and most connected cities in the world, exploring futuristic solutions that range from driverless vehicles to artificial intelligence solutions.

“At Expo 2020, we hope not only to share the expertise we have acquired across these areas, but also, through our partnership with Cisco, to connect minds around the world and capture the many opportunities made possible through collaboration.”

“The path to the digital future is paved through the power of intelligent networks,” said Shukri Eid, managing director – East Region, Cisco Middle East.

“We’ve partnered with Expo 2020 to help ensure their infrastructure delivers on that promise and brings unique experiences for visitors at every stage of their visit.”

Cisco has extensive experience in delivering digitally-driven experiences for events on a global scale.

The company was a strategic partner at both Expo Shanghai 2010 and Expo Milano 2015, as well as the official networking supplier for both the London 2012 and Rio 2016 Olympic and Paralympic Games.

The tech firm becomes the ninth Expo 2020 Dubai Official Premier Partner alongside Emirates airline, Accenture, DP World, Emirates NBD, Etisalat, Nissan, SAP and Siemens. The Official Partners so far named are DEWA and UPS. More partnerships are expected to be announced in the coming months.

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