By Peter Garnry
The key risk going forward is the downward trajectory of Facebook's margins which could offset most of the revenue growth from monetisation of WhatsApp, Instagram, and Messenger, writes Peter Garnry, Head of Equity Strategy, Saxo Bank
The earnings season is well under way with more than half of the companies in the S&P 500 having reported already.
As expected, the numbers are strong with earnings per share up 24% year-on-year and revenue up 10% y/y.
Despite strong tailwinds from the corporate sector, however, US equities are only up 0.6% over the past two weeks. Investors knew that earnings would be great so the attention is on companies’ outlooks and where the economy is headed.
The overall outlook has severely changed for the worse due to rising trade war concerns; the ZEW Expectations Index is down to its worst levels since 2012. The economy is clearly showing signs of fatigue with the euro area growth rate (measured on the Eurocoin Growth Indicator) currently standing at half of where it was at the beginning of the year.
The US economy is still relatively stronger than all the others, but China is looking increasingly fragile. China finds itself in an economic slowdown with weak sentiment in its financial markets, slower construction spending, and negative credit growth in some segments.
On top of all that, it is now fighting a trade war with the US.
The problem for China is that the economy needs a weaker currency. This is is happening, but it will only make things worse in terms of trade with the US, thus creating a self-reinforcing negative spiral. The only sensible path out of this trap is to transform the economy into being more domestic demand-driven, but that cannot be engineered in the short-term.
The next six to 12 months are critical for China and financial markets.
On top of the Chinese situation, central banks are all on the path of tighter monetary policy, which will begin to have its own effect on world markets. Viewed in light of all these factors, it is quite surprising to find global equity markets at their highest levels since February and so broadly calm.
The key has been the technology sector, which brings us to the heart of today’s topic:
Is the Facebook rout an air pocket for technology?
Investors have gotten used to the FAANG stocks (Facebook, Apple, Apple, Netflix, and Alphabet/Google) as an almighty force delivering outperformance driven by high growth rates, above-average profitability, and consistent earnings surprises.
That changed in the Q2 earnings season with Facebook’s shock miss, including lower operating margins going forward (long-term guidance was mid-30s) amid massive spending in infrastructure and security; the EBITDA margin in the last 12 months was 56.5%.
Facebook shares plummeted 19% on the release but the price stabilised at levels from early May. As a result, the reversal factor has become very positive in our equity model, pushing Facebook’s shares into the model’s top 20 on US stocks.
While many believe the valuation is fair given the company’s monopolistic power in the online advertising industry, the key risk going forward is the downward trajectory of Facebook's margins which could offset most of the revenue growth from monetisation of WhatsApp, Instagram, and Messenger.
Twitter and Netflix have also been beaten by investors during the earnings season for not delivering on growth expectations, with the development giving rise to a new acronym: MAGA (Microsoft, Apple, Alphabet/Google and Amazon).
The narrative here is that this collection of tech giants offers a potentially more stable outlook as these companies are more infrastructure-inclined.
Looking at the numbers, however, this MAGA group is not outperforming the FAANG stocks in an equal-weighted basket over 2018; the FAANGs are up 33% year-to-date compared to 29% for MAGAs. The key take-away from these acronyms is not so much their performance, because that is just random in the short-term. But Facebook’s Q2 result is a clear wake-up call for investors that increasing regulation and social media might be topping out, or at least could be in for a bumpier future.
Facebook is definitely centre of the ongoing push-back from regulators, but Google is also increasingly in the crosshairs. As we have alluded to in previous equity webinars, companies deriving their majority value from users and their data will increasingly be under pressure in the current environment.
Firms such as Microsoft, Apple, Amazon, Netflix, and Spotify are also using user data but it’s not their core product; these companies derive their revenue from selling a service or product free of advertising.
Facebook, Alphabet/Google and Twitter are synonymous with selling “free services” in exchange for user data and serving online ads, and these companies will find themselves in an increasingly hostile environment from regulators (and perhaps also society as a whole as the pendulum swings back on privacy issues).
The technology sector is still attractive, however, and can continue to contribute to the overall equity market as it is still the best place for growth and its valuation is still reasonable on an aggregate basis. The sector is also the least sensitive to higher interest rates as it has a very low debt level to earnings and assets.