How the e-commerce site Dubizzle is utilising AI to enhance its services

Vitalii Duk, data scientist at Dubizzle, explains how the adoption of AI systems can help companies to develop exceptional and outstanding features, which will distinguish it from other competitors
How the e-commerce site Dubizzle is utilising AI to enhance its services
By Vitalii Duk and Eddie Taylor
Mon 13 Aug 2018 04:13 PM


AI and machine learning have enabled technology companies like Dubizzle to flourish, harnessing the power of big data sets and insight-driven solutions for end-users. Machine learning technologies are crucial to succeed in the competitive technology market.

Adoption of AI systems within the different businesses will continue to grow rapidly, as they can help companies to develop exceptional and outstanding features, which will distinguish it from other competitors.

Staying ahead of the technology curve when it comes to AI means companies will deliver increasingly customised and tailored features to end-users, ultimately creative a competitive advantage in the technology industry. Among the many projects where Dubizzle has used machine learning, are these primary areas:

Image recognition:  Powered by state-of-the-art deep neural networks, image recognition allows Dubizzle to simplify the user experience by detecting placing immediately after user upload an image.

Personalisations and recommendations: Machine learning algorithms are capable of analysing terabytes of user data, which allows us to provide everyone with personalised search results and feeds, taking into account users’ interests and preferences.

Spam and fraud detection:  While working behind the scenes, Dubizzle’s AI-powered spam detection system is preventing irrelevant ads from being posted on the platform and allows us to process thousands of ads per second.

Forecasting: At Dubizzle, machine learning is now widely used among the strategy department team in order to forecast many of business KPIs and improve decision making.


AI on the road: Driverless cars maybe some way off, but AI is already on the move in the UAE


An interesting example of AI deployment is the recent release of the new app SafeDriver Pay-How-You-Drive in the MENA region by insurance company I-Insured.

The app, based on a year-long proven solution from telematics experts Oseven, has uses advanced artificial intelligence to detect who is driving the car at any time and then secure a statistically valid “safe driving score”. What this basically does is offer drivers a structured discount based on their driving performance, with a pre-set “safe” driving score calculated by the app determining whether they keep that discount.

AI will soon be a feature of our daily commutes around the UAE

Parking fines

In April, Dubai’s Roads and Transport Authority (RTA) announced smart devices with artificial intelligence (AI) features that, when installed on special cars, can monitor paid parking zones in Dubai.

The AI device will be attached on top of a vehicle driven by an inspector to monitor parking payments and will lessen errors in filing offences on parking fees.

“The move is part of the UAE Strategy for Artificial Intelligence and RTA’s endeavours to use the latest and smartest technologies in dealing with parking users,” RTA said.

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