Du will launch e-sim service by the end of October, says CEO

Osman Sultan said the UAE 'will be among the first nations in the world to offer the service'
Du will launch e-sim service by the end of October, says CEO
Osman Sultan, CEO of Du.
By Shayan Shakeel
Sun 14 Oct 2018 05:27 PM

Du and the Munich-based Giesecke+Devrient Mobile Security are teaming up in a deal that will soon see eSims commercially available for customers in the UAE, according to the telco's CEO. 

“We will have that, we plan to introduce it by the end of this month,” Osman Sultan, CEO of Du, told Arabian Business in an exclusive interview.

E-sims, also known as embedded SIMS, are a key component of cellular-powered Internet of Things (IoT) networks, enabling devices to have out-of-the-box connectivity without having to purchase a SIM card separately. 

The feature was included in the recently launched iPhone XS and XS Max phones. Google’s Pixel 2 has also employed e-sim technology in its Pixel 2 phones, however that service was only enabled in the US under a proprietary service called Project Fi.

When asked if Du would be the first operator in the UAE to offer the service, Sultan declined to comment. “I cannot say that [at this time],” he said.

Sultan added, however, that the UAE “will be among the first nations in the world to offer the service.”

“The guidance is very clear, the UAE will always be at the forefront of countries that embrace new technology,” he said,

Emirates Integrated Telecommunications Company (EITC) chief infrastructure officer Saleem AlBlooshi said individual and enterprise customers increasingly rely on multiple devices for myriad reasons and with eSim, it’s a "much more simplified experience".

“We believe that eSim will accelerate the growth of IoT and M2M (machine to machine communications) in the UAE by providing a single de facto standard for remote SIM provisioning,” he said.

Once available, du said that its customers will be able to have a more “simplified user experience and benefit from eSIM services, such as short ter time required to connect a device to the du network.

Other benefits of eSims also include connecting to various IoT implementations, and cost reduction for logistics and handling of legacy SIM cards. 

“We are pleased to be selected by du…and we are certain our partnership will enable du customers to reap the benefits of this new technology,” said Ali Sabetian, managing director of G+D Mobile Security FZCO. “With our platform, operators can be more agile and scale quickly to the needs of the IoT.” 

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