Brand View: UAE-based ADSS is the market leader in providing institutional, private and retail clients with the highest quality investment opportunities
Technology is essential for many parts of our lives from business and social communications through to running the world’s financial systems, and it is now changing the way we manage our investments.
ADSS, based in Abu Dhabi, is leading the way in building the platforms and apps which will bring trading to a new audience.
In 2011 ADSS was formed and set about launching its proprietary OREX technology, initially designed for institutional traders based in the financial capitals of the world. The knowledge and expertise to design and build traditional platforms were then used to develop trading apps available for individual, professional, traders.
Global investment markets have been changing and the investors who are looking to trade also have different requirements. There has been a democratisation of trading, based on a new accessibility to data and the creation of easy access to thousands of investment assets. Ten years ago to trade indices, commodities, stocks or currencies it required an individual to have a relationship with a broker or wealth manager. They could expect to see a percentage of their profits or deposits go to the firm to pay for the right to trade. This approach has changed.
Millennial and Generation Z investors expect technology to deliver trading options to their smartphone. They want to be able to trade when they want, wherever they are. They also require the technology, based on AI (Artificial Intelligence) to guide them through the decision making process. They understand that unemotional, sophisticated, fast and accurate systems are going to provide them with better advice, than that of a person interpreting market information on their behalf.
They also want access to their trades through technology which mirrors the day-to-day functionality that they are used to.
In 2016 ADSS introduced the first mobile app with swipe left or right trading placements and in 2018 is launching new innovations and designs which again mean the Middle East is setting the pace for developing mobile trading apps.
The modern investor is being empowered by the new technology. They know that it is fair and transparent and offers them the support they need. Through one app they can link into information which only used to be available in City based investment banks. They get education and access to training and forums and above all they get value for money. Even we could not have predicted that OREX mobile, in a few short years, would develop this quickly.
The ability to invest in technology, to be able to look ahead and see the future requirements of investors is the strength of financial centres like Abu Dhabi. As a new and dynamic market, it can embrace the latest technology and understand how blockchain and smart contracts can create self-regulating digital currencies. OREX started by taking online trading to a new level and by the end of this year will mean that the UAE is at the forefront of democratised mobile trading.
Brand View allows our business partners to share content with Arabian Business readers.
The content is supplied by Arabian Business Brand View Partners.