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Wed 2 Jan 2019 10:05 AM

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Facebook partners with Hopscotch.work to help women return to work

The social platform will source women for four placements at its Dubai and Singapore offices

Facebook partners with Hopscotch.work to help women return to work
The partnership will provide hands-on training, mentorship and tools for how to create the best creative campaigns on the social media platform

Facebook has partnered with career platform Hopscotch.work to offer opportunities for women looking to get back into the world of media and advertising.

The six-month scheme will see Facebook Creative Shop source women for four ‘Career Comeback’ placements at its Dubai and Singapore offices through Hopscotch.work’s digital platform.

Facebook Creative Shop develops tools to help improve ad quality on the platform, allowing businesses to effectively reach their customers.

The partnership comes following the success of a similar ‘returnship’ programme in the UK. It is now open in Dubai and was launched in Singapore in November.

It will provide hands-on training, mentorship and tools for how to create the best creative campaigns on the social media platform, according to Facebook Regional Head of Creative Shop MEA, Weera Saad.

Saad said the programme is open to all qualified women including mothers or those who have taken time off from their media or advertising careers.


Hopscotch co-founder and managing director Helen McGuire

Hopscotch co-founder and managing director Helen McGuire said previous Career Comeback opportunities have helped many women return to the workplace.

“We are delighted to be partnering with Facebook on our latest Career Comeback programme, a first for them in the Middle East and Asia,” she added.

Hopscotch.work was the first career platform in the MENA region to launch an offering solely for female professionals. Today, it has over 75,000 women in its network.

The company sources flexible, part-time and permanent jobs from its offices in Dubai, Singapore and Hong Kong across all industries in MENA and Asia-Pacific.

It is entirely free to use for women, and offers them the chance to build a professional profile, join events and apply for roles and placements on initiatives.

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