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Sat 26 Jan 2019 01:32 AM

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LA firm set to sprinkle Olympic Games magic on Dubai events

FiveCurrents, which has produced Olympic ceremonies, signs agreement with Dubai World Trade Centre to deliver live experiences

LA firm set to sprinkle Olympic Games magic on Dubai events
The Baku 2015 European Games ceremony produced by FiveCurrents.

Dubai World Trade Centre (DWTC) has signed an exclusive agreement with the organisers of Olympic Games ceremonies to deliver exceptional experiences and powerful events in the UAE.

Los Angeles-based live content creators, FiveCurrents, has produced Olympic ceremonies from London to Sochi, regional games ceremonies on four continents, national anniversaries and iconic New Year’s Eve celebrations, reaching a total of 20 billion people worldwide.

Additionally, it has achieved numerous industry accolades, including 14 Emmy Awards (and 29 nominations) and 60 Telly Awards.

Under the memorandum of understanding, FiveCurrents will deliver events in the UAE, through DXB Live, the experiential arm of DWTC.

The MoU was signed at DWTC by Khalid Al Hammadi, VP – Live Events & Experience, DWTC, and Scott Givens, president and CEO, FiveCurrents.

DWTC said the partnership will allow it to continue to produce "cutting-edge and immersive live experiences".

Al Hammadi said: “We are very pleased to partner with FiveCurrents, a world-renowned creative force. Events play a key role in boosting economic activity, creating innovative experiences, and sparking real connections. FiveCurrents’ global experience and expertise will enhance our collective capability to deliver live experiences that excite, captivate, attract new audiences and exceed entertainment expectations.”

Givens added: “The UAE and the Middle East are very exciting, dynamic markets for global events and entertainment. We are delighted to be collaborating with DXB Live as we share similar core values in the pursuit of creative excellence and flawless execution.

"Powerful performances draw global attention, and we look forward to playing a role locally in diversifying the industry.”

DXB Live brings together top industry experts to produce creative concepts elevated by strategic marketing and high-end productions. Since its inception in 2016, it has been the force behind several bespoke events both locally and globally.

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