Dubai installs smart cameras to measure how happy customers are

The Roads and Transport Authority's cameras will use artificial intelligence to measure facial expressions
Dubai installs smart cameras to measure how happy customers are
By Shane McGinley
Thu 14 Mar 2019 09:30 AM

Dubai’s Roads and Transport Authority (RTA) has installed smart cameras designed to measure the facial expressions to determine how happy customers are.

“The initiative aims to measure customers’ happiness index through smart cameras that analyse the extent of their happiness. The technology analyses the facial expressions of customers, without saving images in respect of their privacy, before and after processing their transactions at the centre. Accordingly, the technology gives an instant and accurate indicator of customers’ happiness,” Maher Shirah, director of smart Services at the RTA’s Corporate Technology Support Services Sector, was quoted as saying in a press statement.

The cameras will be installed at four of the RTA’s customer happiness centres at Al Barsha, Umm Al Ramool, Deira and Al Awir and is part of the government’s UAE Strategy for Artificial Intelligence and the Dubai Government Smart City initiative.

The camera were manufactured in the United Arab Emirates and can take 30 frames per second at a 7-meter range within an angle of 65 degrees. The camera has an autofocus feature with no flash required and can minimise the light cluster to enable accurate reading of the facial expression.

“The smart happiness index monitors the variation in customers’ happiness level from the moment of stepping into the centre until the time of leaving and links it with the level of service delivered. This technology generates an atmosphere of positive competition amongst customers’ happiness, and prompts the use of the ‘Gamification technique’ to improve on the level of services; which ensures the customers happiness and satisfaction” concluded Shirah.

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