Tech giant Google has been named the most influential brand in Saudi Arabia, according to a new survey by Ipsos.
Its survey, conducted for the first time in Saudi Arabia, measured consumer perceptions towards 120 leading national, regional and global brands in terms of their influence on people.
Google took the number one spot, driven mainly by its ability to shape consumer behaviour, Ipsos said.
In total, the top 10 most influential brands list included seven tech or digital brands, showcasing the important role that this sector plays today in consumers’ lives.
Apple, YouTube (another Google brand), Microsoft, and Samsung completed the top five.
Ipsos said the survey results showed that these brands were consistently able to deliver something new to the market which drove their influence.
Among the 120 brands assessed in the study, two local brands made into to the top 10 list, and six into the top 20.
Continuous presence and the ability to project a local identity in a competitive market allowed Al Rajhi Bank (7) and Saudi Telecom Company (9) to break into the top 10.
"Both brands have generated a high level of trust among consumers in the kingdom, showcasing significant influence on the community," said Ipsos.
Top 10 most influential brands in Saudi Arabia:
7. Al Rajhi Bank
9. Saudi Telecom
The Most Influential Brands study was conducted in December 2018, through an online survey of 1,200 residents of Saudi Arabia.
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