Jadopado founder giving away new start-up for free on Twitter

Omar Kassim, the founder of Dubai-based e-commerce platform Jadopado, said incomplete e-commerce platform is estimated to be worth $10,000
Jadopado founder giving away new start-up for free on Twitter
Omar Kassim (centre) is the CEO of Esanjo Ventures, a privately owned trading, investment and technology business which was founded in 2017 and operates across Asia and the Middle East through start-ups.
By Lubna Hamdan
Mon 06 May 2019 11:46 AM

Omar Kassim, the founder of Dubai-based e-commerce platform Jadopado, which he sold to Noon in 2017, is giving away a new $10,000 start-up for free on Twitter. 

Boasting a similar name, Jadpad, the company is “a new e-commerce play in refurbished tech” offering “better prices, awesome support, great policies and just more fun to boot!” according to its unfinished website.

Kassim had initially introduced the idea in February this year, tweeting, “In a few weeks, we're heading back into e-commerce with a new play in refurbished tech (my one true love, kids and family aside).”

However, he tweeted on Sunday that he has decided to handover the project to an interested entrepreneur for free in order to allow himself to work on another new start-up.

“Unfortunately, I’ve decided to terminate @jadpadbot project to give myself more headspace for a new startup. But rather than *kill* it, we’ve decided to give away whatever we’ve got so far, for free, to an interested someone,” he said on Twitter.

The giveaway is estimated to be around $10,000 and includes over 1,600 signups to the website, a landing page, three domains (.com, .net and .org), a commercial Shopify theme worth $180, the Jadpad brand, a number of social channels, over 1,000 stickers, a half built product catalogue mostly comprising customised images, an incomplete operating manual, a detailed budget, a handful of supplier contacts and an hour or so of free consulting to provide some direction.

Making room

Speaking to Arabian Business, he said he’s “just making room for a new start-up [and] didn’t think it was a big deal to give it away.”

The only condition to giving away the start-up is to “do something, not nothing,” Kassim said.

“Run with the idea, turn it into something else, evolve it, do what you want. The only rule is do something, not nothing. If you may be interested, or may know someone who may be interested, reply or DM me. If more than one person is interested, I’ll attempt to pick someone,” he said on Twitter.

He added that the giveaway will go to a single person and will not include any warranties or guarantees of past, present or future performance or any other responsibility.

Kassim is the CEO of Esanjo Ventures, a privately owned trading, investment and technology business which was founded in 2017 and operates across Asia and the Middle East through start-ups such as Jadpad, payment platform Lunatap, e-commerce fulfilment firm Farfill and others. It also includes al bogari trading, which was initially set up in 1974 as a family business to source raw materials for jewellery.

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