Confused about AI? Dubai event offers everything you need to know in one day

Martin Adams, one of the industry's leading experts when it comes to learning about artificial intelligence, will host the one-day event in Dubai
Confused about AI? Dubai event offers everything you need to know in one day
Martin Adams, one of the leading experts in artificial intelligence, is coming to Dubai to give a special one-day course on all you need to know about artificial intelligence.
By Staff writer
Mon 13 May 2019 03:15 PM

Martin Adams, one of the leading experts in artificial intelligence, is coming to Dubai to give a special one-day course on all you need to know about this much-hyped business subject. 

'AI for Business in a Day - A Practical Introduction to Artificial Intelligence for Business' will see Adams give his expert view on what artificial intelligence means for your business and advice on how to make it work best for your organisation. 

Adams, who previously worked with Barack Obama, Will Smith, Queen Elizabeth II, and the Royal Marines in their fight against ISIL, co-founded Codec, a creative intelligence platform which uses AI to generate real-time analysis of hundreds of millions of online interactions identify what content matters most to audiences and how brands can best engage them.


Martin Adams, one of the leading experts in artificial intelligence, is coming to Dubai to give a special one-day course on all you need to know about artificial intelligence.

Codec now works with some of the leading brands in the world, including Unilever, Nespresso Time Inc and the BBC.

AI in a day

The event, which takes place on June 15, 2019, at the Le Royal Meridien JBR, is a one-day crash course for professionals and decision-makers who want to learn about artificial intelligence, the benefits for business, provide an understanding of where it can be applied in a practical sense, and hear about what the future holds for the technology.

Artificial intelligence has been one of the headline-grabbing topics in the tech world for the last couple of years, rivalling blockchain and virtual reality for the level of debate in the business community, but artificial intelligence is rapidly moving from intriguing possibility to tangible, measurable deployment.

It’s widely believed that artificial intelligence is going to change the world profoundly, although exactly how it will do it is still unclear. The fourth industrial revolution is ushering in a new technology-driven world where machines not only do but think.

According to a study by PwC, the adoption of AI solutions will increase the UAE’s GDP by $96 billion by 2030. Accenture, another consulting giant, says that by 2035 the finance ($37bn), healthcare ($22bn), and transport and storage ($19bn) sectors will see the biggest growth – and they’re all vital cogs in the UAE’s economic machine.

It’s a message that has been clearly understood by the UAE authorities.

In October 2017, the country became the first in the world to have a dedicated Minister of AI when then 27-year-old Omar Bin Sultan Al Olama was given the responsibility of driving forward the UAE 2031 AI strategy, a project that aims to make the government more efficient and streamlined by developing AI technologies.

From the mundane to the breathtaking, artificial intelligence is already disrupting virtually every business process in every industry. As artificial intelligence technologies proliferate, they are becoming an imperative for businesses that want to maintain a competitive edge.

So to answer the opening question – what’s it all about – Arabian Business has flown in one of the world’s leading experts to explain how you can harness the power of AI.

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