Emirates NBD is using Amazon Web Services’ (AWS) machine learning and artificial intelligence services to build a personalised retail customer banking experience, it was announced on Wednesday.
The bank will also use AWS analytics, Internet of Things (IoT) technology and natural language processing (NLP) to engage with customers and simplify the banking process.
Additionally, Emirates NBD is also leveraging Amazon Personalise, a machine learning service that enables the development of individualised recommendations to launch new personalised retail banking applications.
Among the first of the applications is a personal finance manager that uses an automated, self-learning system to deliver a highly personalised banking experience to customers in order to predict what an individual customer requires and then match it with an appropriate solution.
The bank is also using Amazon Polly, a cloud service that uses deep learning technologies to turn written content in human-like speech, which can be used to interact with customers in automated call centres.
“Our vision is to be the Middle East’s most innovative financial services organisation and to achieve this we have chosen to work with the world’s most innovative technology company, Amazon Web Services,” said Suvo Sarker, senior vice president and group head – retail banking and wealth management at Emirates NBD.
“Emirates NBD and Amazon share common values of innovation and customer centricity and we look forward to leveraging AWS’s technologies and innovation practices to make banking more easy and intuitive for our customers,” he added.For all the latest tech news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
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