Najat Abdalhadi, senior communications manager, LinkedIn MENA, explains how to make the most of social media platform
LinkedIn is the world’s largest professional network with more than 630 million members in over 200 countries and territories around the world.
What is more intriguing, the platform has over 20 million active job listings. So how can you tap into this opportunity mine?
As a member of this network, you’re halfway there. But what will set you apart is how you build your profile - your tool to tell potential recruiters and connections about your strongest skills and career history. Indeed, a solid LinkedIn profile is your gateway to a world of job possibilities, as you connect with members from across the globe and explore new opportunities.
Whether you are starting your career or exploring avenues for growth, simple updates to your profile can take you farther than you think, as demonstrated by countless success stories of members who landed their dream jobs or grew their business on LinkedIn. So how can you make the most of the platform?
Your photo doesn’t need to be perfect—it just needs to show who you are and help your colleagues recognise you on LinkedIn.
A simple step that many oversee, a profile picture can get you up to 9 times more connection requests, 21 times more profile views and 36 times more messages.
This is the first thing recruiters look at when viewing profiles, so make it short and punchy. Think of it as your ‘elevator pitch’ and focus on the core things you want people to know about you: your experience, skills, career accomplishments and aspirations.
More than 300,000 people search by industry on LinkedIn every week. Listing the industry helps you connect to jobs, events, and trending articles. If you are changing careers, include the industry you’re interested in.
As your career grows, keeping your position up to date tells your professional story. Members with a current position get up to eight times more profile views and ten times more messages.
Upload photos, presentations, and videos to give a dynamic and eye-catching representation of your professional story.
Filling out the skill section showcases your most relevant strengths and abilities. Members who add five or more skills receive up to 17 times more profile views.
Recommendations help build you credibility and validate your skills, so tap into your network and request recommendations.
Add your school so your classmates and alumni can easily find you. Another insider tip: adding your education leads up to 17 times more messages from recruiters.
As a finishing touch and a parting bonus, don’t forget to add your location. This will help you get discovered for local opportunities and makes you up to 23 times more likely to be found through LinkedIn searches.