Apple TV+ - free for one year with purchases of new Apple devices - will launch with a slew of titles on November 1
Apple said its TV+ original video subscription service will launch November 1 for AED19.99 a month, undercutting the price of rival offerings.
The Cupertino, California-based technology giant made the announcement at a Tuesday event focused on new versions of the iPhone. The service will be free for one year with purchases of new Apple devices, Apple CEO Tim Cook said on stage.
The TV+ service is entering a crowded field that already includes Netflix, Amazon.com, Starzplay and OSN’s Wavo.
Apple is pushing into services to generate extra revenue from its large base of iPhone, iPad, Mac and Apple Watch users. Consumers have been slower to replace hardware recently due to higher prices, market saturation, economic headwinds and a lack of new, breakthrough features.
Apple’s TV+ service, first previewed in March with Oprah Winfrey, Jennifer Aniston and other stars, will lack a large back catalog and instead focus on original movies and TV shows. Still, some analysts have suggested Apple TV+ could top 100 million subscribers in the next half-decade, which would make it a major challenger to Netflix and Amazon.
Apple’s pricing undercuts the cost of its other digital services, such as Apple Music and Apple News+.
Apple TV+ will launch with a slew of titles, Apple said, including Dickinson and The Morning Show. At its event, Apple showed a trailer for See with Jason Momoa.
The service is available in the TV app that is pre-installed on iPhones, iPads, iPod touches, Apple TVs, and soon Macs. It will integrate with the Apple TV Channels service, which lets users subscribe to other providers individually.
The list of new, exclusive originals that will will debut on the Apple TV app on November 1 include:
- “See,” an epic drama starring Jason Momoa and Alfre Woodard, is set 600 years in the future after a virus has decimated humankind and rendered the remaining population blind. When all humanity has lost the sense of sight, humans must adapt and find new ways to survive.
- “The Morning Show,” a cutthroat drama starring and executive produced by Reese Witherspoon and Jennifer Aniston, and starring Steve Carell, explores the world of morning news and the ego, ambition and the misguided search for power behind the people who help America wake up in the morning.
- “Dickinson,” a darkly comedic coming-of-age story, explores the constraints of society, gender and family through the lens of rebellious young poet, Emily Dickinson.
- “For All Mankind,” a new series from Ronald D. Moore, imagines what would have happened if the global space race never ended and the space program remained the cultural centerpiece of America’s hopes and dreams.
- “Helpsters,” a new children’s series from the makers of “Sesame Street,” stars Cody and a team of vibrant monsters who love to help solve problems. It all starts with a plan.
- “Snoopy in Space,” a new original from Peanuts Worldwide and DHX Media, takes viewers on a journey with Snoopy as he follows his dreams to become an astronaut. Together, Snoopy, Charlie Brown and the Peanuts crew take command of the International Space Station and explore the moon and beyond.
- “Ghostwriter,” a reinvention of the beloved original series, follows four kids who are brought together by a mysterious ghost in a neighborhood bookstore, and must team up to release fictional characters from works of literature.
- “The Elephant Queen,” an acclaimed documentary film and cinematic love letter to a species on the verge of extinction, follows a majestic matriarch elephant and her herd on an epic journey of life, loss and homecoming.
- Oprah Winfrey joins the world’s most compelling authors in conversation as she builds a vibrant, global book club community and other projects to connect with people around the world and share meaningful ways to create positive change.
More Apple TV+ originals will be added to the Apple TV app each month, including:
- “Servant,” a new psychological thriller from M. Night Shyamalan, follows a Philadelphia couple in mourning after an unspeakable tragedy creates a rift in their marriage and opens the door for a mysterious force to enter their home.
- “Truth Be Told,” a gripping new series starring Academy Award winner Octavia Spencer and Emmy Award winner Aaron Paul, explores America’s obsession with true crime podcasts and navigates urgent concerns about privacy, media and race.
- “Little America,” inspired by the true stories featured in Epic Magazine, brings to life the funny, romantic, heartfelt, inspiring and surprising stories of immigrants in America.
- “The Banker,” a feature film inspired by a true story, stars Anthony Mackie and Samuel L. Jackson as two African American entrepreneurs who try to circumvent the racial limitations of the 1950s and quietly provide housing loans to the African American community in Jim Crow Texas. Nia Long and Nicholas Hoult also star.
- “Hala,” a feature film and official selection of the 2019 Sundance Film Festival and 2019 Toronto International Film Festival, follows a high school senior struggling to balance being a suburban teenager with her traditional Muslim upbringin.
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