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Sun 1 Dec 2019 11:48 AM

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UAE call answering start-up reveals global expansion plan

Callix to expand operations to Saudi Arabia in Q1 2020, followed by roll-out into the US, UK and Canada

UAE call answering start-up reveals global expansion plan

Callix is a UAE-based intelligent cloud-based call answering solution.

Callix, a UAE-based intelligent cloud-based call answering solution, has announced plans for international expansion starting with its launch in Saudi Arabia in the first quarter of 2020.

The company, which provides 24/7 services and data analytics to businesses, has further plans to roll out operations in the United States, Canada, and the United Kingdom.

Callix founder, Arif Saiyad, who also sits at the head of ASA Ventures, a Dubai-based venture capital firm, said: “Digital adoption is integral for survival in today’s business landscape. With Callix, an entrepreneur takes his customer service game a notch higher without the need to hire people and take care of additional overheads.

"It’s true when they say that knowledge is power, and with all the information gleaned from the dashboard, businesses are able to get actionable insights, make informed business decisions, and provide what the customer needs."

He added that apart from user interface and data analytics, Callix also uses sentiment analysis for agent training purposes. Call recordings are made available to the customer for quality assurance, allowing them to monitor how agents handle client calls.

Saiyad said the decision to make Saudi Arabia the next Callix base was grounded on recent developments in the kingdom’s start-up and VC ecosystem, adding that he believes the country has "boundless market potential".

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