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Mon 16 Dec 2019 03:00 PM

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Dubai retail giant says to open 'future of entertainment' on Thursday

Majid Al Futtaim says Dreamscape will open its first international virtual reality venture in Dubai

Dubai retail giant says to open 'future of entertainment' on Thursday

The Dreamscape experience will feature three original and critically-acclaimed free-roaming and epic immersive adventures.

Majid Al Futtaim and Dreamscape Immersive, the location-based VR entertainment company backed by some of Hollywood’s heaviest hitters, on Monday announced Dreamscape will open its first international venture in Dubai.

Following the publicly lauded opening of Dreamscape’s first two locations in Los Angeles and Dallas, its first location outside of the United States will open at Mall of the Emirates on December 19.

The Dreamscape experience will feature three original and critically-acclaimed free-roaming and epic immersive adventures - Alien Zoo, Curse of the Lost Pearl: A Magic Projector Adventure and The Blu: Deep Rescue that promise to transport visitors to fantastic new worlds.  

Alain Bejjani, CEO at Majid Al Futtaim - Holding, said: “The future of the entertainment industry lies in the hands of those who can enable human interaction through fulfilling, meaningful and memorable experiences. Dreamscape achieves this by blurring the lines between the physical and the virtual, fully immersing its users with other participants who can all influence the experience together.

"We are proud to partner with Dreamscape, as we bring another first for Majid Al Futtaim and the region. The Dreamscape experience will delight customers in a way that has never been seen in this part of the world,” added Bejjani.

Walter Parkes, co-founder and chairman, Dreamscape Immersive, added: “At its heart, Dreamscape is about wish fulfillment. By merging the scope and emotional power of cinema with the pure adrenaline of a theme-park ride - all within a totally new VR technology – we have created a way for audiences to enter into and become part of the story for the first time.

"These are experiences that you cannot replicate anywhere else. We are thrilled to be partnering with Majid Al Futtaim in the MENA region to bring our one-of-a-kind venues to new audiences across the region.”

In Alien Zoo, guests will have the opportunity to travel to an intergalactic haven where they come face-to-face with endangered alien creatures from across the galaxy.

In The Curse of the Lost Pearl: A Magic Projector Adventure, audiences will be given a fundamental wish fulfillment - to step through the screen and become part of a movie.

In The Blu: Deep Rescue, visitors descend into the ocean to explore dazzling underwater worlds and aquatic life.

Backed by some of Hollywood's most successful studios and talent, including 21st Century Fox, WarnerMedia, Viacom, Steven Spielberg and Hans Zimmer, Dreamscape Immersive was founded in 2017 by Swiss computer scientists Caecilia Charbonnier, Sylvain Chagué and entrepreneur Ronald Menzel.

The company is led by co-chairman, Walter Parkes, producer, screenwriter, and former head of DreamWorks Motion Pictures, co-chairman Kevin Wall, global music events producer and serial entrepreneur, COO Aaron Grosky, and CEO Bruce Vaughn, former Chief Creative Officer of Disney Imagineering.

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