By Sam Bridge
Cisco and The Red Sea Development Company have announced a multi-million-dollar advisory agreement
Cisco and The Red Sea Development Company (TRSDC) have announced a multi-million-dollar advisory agreement to design a Smart Destination services, platform and ICT master plan for The Red Sea Project, Saudi Arabia's ambitious tourism project.
The collaboration will see Cisco design a full portfolio of customised smart services for TRSDC including mobility, utilities, public realm, administration and many other interconnected services
The platform will be integral to the destination’s ability to offer visitors seamless, ultra-personalided products and services that set a new benchmark in luxury tourism, Cisco said in a statement.
In addition, an extensive environmental monitoring, simulation and management network will help protect the natural ecosystems in the region for future generations.
The Red Sea Project is Saudi Arabia’s flagship tourism development initiative - a luxury tourism destination built around nature, islands and culture.
It aims at setting new standards in sustainable development and positioning Saudi Arabia on the global tourist map and is a central pillar in Saudi Arabia’s Vision 2030.
Cisco said it will design a state-of-the-art intelligent network, data centres and platforms to meet the needs and requirements of discerning visitors, and destination-wide systems to measure and monitor environmental markers.
“Visitors to the Red Sea Project will enjoy a seamless personalised experience from the moment they arrive, to the moment they leave – an experience that will be enabled through the intelligent application of technology,” said John Pagano, CEO of The Red Sea Development Company.
“Delivering on this simple objective requires an extraordinary amalgamation of talent and technology to bring it to life. We are delighted to be working in collaboration with Cisco to help us identify and integrate the right technologies to deliver a unique user experience throughout the destination while preserving its stunning natural beauty for generations to come.”
Salman Faqeeh, managing director, Cisco Saudi Arabia said: “Our capabilities and vast experience in building smart cities and enabling them with technology will be fully devoted to the success of this project.”
The Red Sea Project offers a unique challenge to smart city designers. It is geographically disbursed, extending over 28,000 sq km and incorporating, on completion, hotels and amenities on 22 islands and six inland locations.
The smart destination will include a comprehensive network of sensors and systems to measure and provide real-time monitoring of the environment across the 2,500 sq km lagoon as well as sensitive inland areas.
TRSDC has committed to a 30 percent increase in conservation value within the next two decades. Measurement and monitoring, enabled by technology, are central to delivering on this commitment.