By Sam Bridge
Etihad Airways has launched its own WeChat Mini Program, becoming one of the pilot international airlines to offer this service
Etihad Airways and China-based tech firm Tencent Holdings Limited have signed an agreement to collaborate on innovation and digitalisation for the tourism industry.
Through the memorandum of understanding (MoU), Etihad Airways said it aims to enhance guest experience, broaden customer choice and elevate its engagement with Chinese visitors.
Etihad Airways said it will leverage Tencent's cloud computing capabilities and social media platforms such as WeChat, the largest social media platform in China with over one billion monthly active users, to better support its customer engagement strategy in China and other potential regions globally.
As part of the collaboration, Etihad Airways has launched its own WeChat Mini Program, becoming one of the pilot international airlines to offer this service, a statement said.
Mini programs allow brands to interact with WeChat users via advanced features within the WeChat environment, without the need for separate app downloads or interfaces.
Robin Kamark, chief commercial officer, Etihad Aviation Group, said: "The collaboration with Tencent presents a huge opportunity for Etihad, allowing us to engage with our guests on the biggest digital platform in China, speaking to them in their language and on their preferred platform... I am very excited about the unlocked possibilities."
"As we are all aware, the world continues to grapple with the Covid-19 outbreak in China. Forging a partnership with Tencent right now shows our strong support for China, which is a very important market for Etihad... We want to express our solidarity with the citizens and our staff in China and the UAE, who have come together during these trying times," he added.