Web data shows huge spikes in searches for delivery aggregators and consumer goods providers online in the UAE
Searches related to ‘online grocery’ in the UAE spiked 560 percent between January and March 2020 as a result of the Covid-19 pandemic, according to new research from digital marketing platform SEMrush.
According to the statistics, searches for ‘online pharmacy’ rose 238 percent, while ‘pharmacy delivery’ searches went up 184 percent.
The various delivery aggregators and consumer goods providers also saw steady increases in search volumes. Zomato, for example, saw a 55 percent increase during the same time period, while searches for Uber Eats and Amazon rose 96 and 44 percent, respectively.
Collectively, food sites saw a 33 percent increase in search volumes, with big winners such as Dominos and Subway seeing increases of 40 and 61 percent, respectively.
“UAE web traffic analysis indicates a trend of consumers bypassing aggregators to order food deliveries direct,” said Olga Andrienko, the head of global marketing at SEMrush.
“It would be worthwhile for regional businesses to continuously monitor online search and traffic data to assess online trends in any sector,” she added.
Similar trends have been witnessed around the world, with online shopping seeing a 50 percent increase in Germany, a 122 percent increase in Japan and a 108 percent increase in Korea.
The World Economic FSaorum has estimated the UAE's 2020 e-commerce market to be valued at $27.2 billion.