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Thu 2 May 2002 04:00 AM

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Tedious TV turns off viewers

Half the UK's viewers are so bored with television they cannot remember anything about the programmes they watch, according to new research.

Programme-makers are turning audiences off television by making shows that bore viewers, according to new research from one of the UK's most influential strategic consultancies.50% of a sample of 1,000 television viewers told the Henley Centre that there was nothing memorable about the last TV show they watched, while a third of those polled claimed that they only watched television to kill time. The research, carried out on behalf of the Discovery Channel, also found that 59% of those polled singled out TV as their primary media source for trustworthy information, while only 16% looked to newspapers and 8% opted for radio. But viewers criticised programme-makers for failing to deliver what they required. 41% slammed TV coverage for being too topical and too driven by the personal opinions of programme-makers. 74% of those surveyed said television gave them something to talk about with friends and strangers and 80% felt TV had opened their minds to new ideas.The report, Curiosity Culture UK, which aimed to clarify what viewers want from media, concluded: 'The value for viewers is in quality programming, but the emphasis [from broadcasters] has been on channel proliferation and choice.'

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