By Matthew Southwell
Tejari is taking e-procurement to Lebanon with the opening of a local office. Formed in partnership with Emirates Computers, the Levant instance of the B2B marketplace hopes to take advantage of Lebanon’s growing investment in IT.
Tejari is taking e-procurement to Lebanon with the opening of a local office. Formed in partnership with Emirates Computers, the Levant instance of the online business-to-business (B2B) marketplace hopes to take advantage of Lebanon’s growing investment in IT, while also cementing Tejari’s position as one of the Middle East’s leading procurement platforms.By setting up in the Levant, the B2B site hopes to serve the needs of both Lebanon’s public and private sectors, helping them cut costs, improve internal efficiencies and enhance market reach.“Very soon, Lebanese organisations will be able to significantly reduce their procurement costs, and eliminate many paper-based administrative expenses while reaching new suppliers and buyers instantly by joining Tejari,” says HE Sultan Bin Sulayem, chairman of Tejari.The move into Lebanon comes hot on the heals of Tejari’s foray into the Jordanian market and it is part of the marketplace’s aggressive regional expansion plans. “It is our aim to have the entire Middle East covered with Tejari’s online marketplace,” says Sheikha Lubna Al Qasimi, CEO of Tejari.“Complementing our proactive regional expansion efforts, Tejari has fielded considerable interest from a number of potential partners in key markets across the Middle East, and we will be making more expansion announcements soon,” she adds.