By Andy Sambidge
Telecom firm says it will offer broadband speeds 16 times faster, at existing prices.
Telco du said on Thursday a "new era" would begin in the UAE broadband market in August when it plans to launch a service up to 16 times faster.
Du said its Real Broadband launch would also be offered to customers at existing prices.
It claimed the service would offer better value than similar broadband services offered in the Middle East and would be more competitive than the likes of Ireland and Canada.
It will be available from August 1 for Enterprise customers and from August 15 for all its Home service customers, the company said in a statement.
Farid Faraidooni, chief commercial officer, du, said, “We have today announced a broadband proposition that will not only provide an edge to our customers and our business partners, but has also set a regional benchmark in terms of broadband prices and value provided."
He added: “We believe that this major move by du will reinforce the competitiveness of businesses in the UAE by increasing business productivity and will further enhance the image of the UAE as an incubator for business growth and development here."
Better late than never...
Bravo du bravo. Just had a comparison with Rogers in Canada and indeed it is cheaper. Well done du on this initiative step. Now Etisalat, its your time to do the penalty kick. Between, du needs to come out of shell and serve non-freehold areas â€“ then we are talking real competition. Same time, Etisalat needs to access freehold areas.
if you guys would have taken a little more time am sure Somalia would have caught up to the telecommunication industry in UAE.
du should cover all the Emirates first to give us an alternative. Why is the TRA not pushing competitive broadband services for all.
Let's not get too excited here, just another PR activity from du... TRA will never allow this to happen, we've seen it and experienced it all before. Fool me once...
Du! Before offering other services, fix the mobile coverage signal. I live in Al Warqaa 1 - Dubai for the past 3 years I a complaining of no signal at home and till date it is not fixed all I hear from their technical team that it will be fixed in 6 months...
I cannot even get my broadband to work in my simple office! After 25 calls to your call center and technical services, for which in many occasions I was told NOT their problem. Get the simple things right first, treat your NO choice customers with some respect, then go and conquer the world
What "NEW ERA" ??? Ahh, they mean of making money from people that have no choice rather then to use DU and then give a sh#$%t about customer service... Oh sorry, I forgot, there is no such a word as customer for DU; it is rather a cow that is milked on regular bases.