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Sun 1 Apr 2007 12:26 PM

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Telenity pursues VAS opportunity in MEA region

Nawras and Turkcell select Telenity's Canvas product.

US-based provider of next generation converged services platforms and applications for communications services, Telenity believes the opportunity for operators in the Middle East and Africa region to prepare their networks for the transmission of value added services is substantial. For its part, Telenity is focusing on the convergence between IP and TDM networks, on the convergence between 3G and IP networks, and on IMS convergence, which is happening on the wireless and wireline side.

Last month the company announced that Oman operator Nawras had selected Telenity's Canvas converged services platform as an end-to end service delivery platform (SDP) solution to make the operator's network programmable and offer converged multimodal services cost-effectively and quickly.

"In the MEA, one has to have solutions that can be country-specific, culturally specific; which can be personalised, which can do bundling and which can be accessed over any network, any device, any time," Telenity CEO Dilip Singh told

"That is part of the value we add. And in the MEA it is becoming even more important to be very sensitive to the needs of culture," he added.

Earlier in the year Telenity announced that Turkish cellco Turkcell has also selected its Canvas product with the view to creating and deploying services quickly, reducing the cost and complexity of existing silo service implementations, and enabling service convergence and migration from legacy to packet switched IMS/IP.

Telenity has three business lines, the first being service enabling applications that power VAS the operators roll out; the second being converged service platforms or service delivery platforms and the third being the value added services themselves.

"Since we have the infrastructure related to service enabling applications and our own SDP, utilising our own service creation running on our own service enabling stacks we can build our own services," Singh revealed.

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