By Staff writer
Mega-event organisers say they are seeking around 70 official licensees to supply range of Expo related products
Dubai Expo 2020 has announced plans to issue tenders next year for a range of event-related retail products, including souvenirs and collectibles.
As the first mega-event of its kind in the region, Expo 2020 Dubai will offer an unprecedented opportunity for designers, manufacturers and retailers to reach a global audience of 25 million people in one place.
Expo 2020 Dubai said it will accept tenders for over 5,000 unique licensed products, which will be sold at a dedicated 3,000 square-metre Superstore of the Future, which will be flagship outlet of a wider onsite retail network.
Additional Expo 2020 retail outlets will be opened across the UAE in the run up to mega-event, along with a dedicated online store, a statement said.
Organisers will seek around 70 official licensees, one third of whom, it is hoped, will be SMEs, the statement added.
Expo 2020 Dubai will also seek partners for locally made products that capture the rich culture and heritage of the UAE.
These will comprise everything from UAE-made textiles and ceramics, to food products and Arabian fragrances. Expo will also seek to collaborate with premium and luxury brands to produce exclusive collections.
Gillian Hamburger, vice president – Commercial at Expo 2020 Dubai, said: "Expo 2020 Dubai will welcome 25 million visitors. Each and every one of them want to take home a unique souvenir to remind them of their experience in Dubai. We are looking for designers, craftsmen, and artisans to work with us to create a unique range of licensed products for visitors to Dubai in the lead up to and during Expo 2020.
"It is a significant opportunity, and we want our visitors to be able to take something home as a memento of Expo 2020 Dubai, whether it’s a t-shirt, artisanal food products, or hand-crafted traditional collectibles. We’re looking for an assortment of products that appeal to all visitors, at a range of price points."
Tenders will be accepted across four distinct product
categories, which will include souvenirs and collectibles, traditional UAE products, premium and luxury collections and mascot products.
The tendering process will be phased across 2017 and into 2018.