The 30 most admired companies in the GCC
Mon 01 May 2017 06:05 AM
Insignia Worldwide Group

Insignia Worldwide Group

Industry: Media

Country: United Arab Emirates

The next time you see an advertising campaign for a hotel, the chances are it could have been designed by Insignia Worldwide Group.

Established in 2003, Dubai-based Insignia is a consultancy offering strategy, branding, design and communication services. It currently works with over 180 hotels, 165 restaurants and over 40 leisure and lifestyle destinations across 20 countries.

Founder and CEO Gaurav Sinha is passionate about creativity and entrepreneurship. He told Arabian Business during an interview in 2014: “Perseverance is critical. Start-ups are like learning how to ride a bike. You start peddling really fast, then you have to avoid all the potholes in the road.

“While doing that, you have to be totally confident about the quality of your output. Quality is critical. We never diluted our proposition. The only way you can command respect is to lead, and the only way you can lead is by having quality of thought and quality of execution.”

Indian citizen Sinha and his wife Lucy Bruce are also well known philanthropists. In 2009 they established Harmony House in Gurgaon, India, to provide day shelter for 500 destitute children, offering free education, clothing, food and medical care.

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