Font Size

- Aa +

Mon 23 Jun 2008 10:52 AM

Font Size

- Aa +

The Dubai Mall to debut streetscape concept

The flagship project of Emaar Malls Group LLC is set to showcase the emirate's first indoor-outdoor retail streetscape.

The flagship project of Emaar Malls Group LLC will feature the city's first indoor-outdoor retail streetscape.

The Grove at The Dubai Mall will boast a state-of-the-art retractable roof, offering customers the experience of enjoying a year-round retail and leisure environment.

This is the only precinct in The Dubai Mall where retailer store fronts have been pre-designed to tie in with the overall open-air streetscape concept. For customers, this means shopping can be enjoyed in a visually appealing and leisure-driven environment that celebrates the delights of the outdoor life.

If the weather conditions are not conducive - such as days being excessively hot, humid, cold or rainy - the roof can be retracted in a few minutes using the latest transfer technology, thus giving visitors the comfort and protection of indoor shopping but with all the aesthetics to offer a strong outdoor appeal.

At The Grove, shopping and dining can be experienced year-round in a relaxing, al fresco environment with built-in design elements such as fountains, lush landscaping and upper level balconies overlooking the retail outlets, expected to appeal to outdoor enthusiasts and tourists.

"The Grove, a themed precinct, places strong emphasis on outdoor lifestyle, sports and leisure. The sophistication of the retail and leisure offer is matched by its retractable roof - a first for Dubai - which can open in the pleasant winter months and close to protect customers against the extreme heat of the summer months while offering the feel of an open-air outdoor streetscape. The Grove thus becomes a true celebration of outdoor living in a mall environment," said Yousif Al Ali, general manager, The Dubai Mall.

"The Grove at The Dubai Mall will feature a range of active lifestyle retailers and a food & beverage offer to match. Confirmed retailers include Golf House, Nautica, Rockport, Greg Norman, Caterpillar, Merril, Gant, Adidas, Nike and Timberland, among others. The cafés and restaurants offer a casual dining experience in a relaxing outdoor environment."

The Grove also plays a key role in the overall safety parameters of the mall including a smoke extraction plan, as the roof opens automatically in connection with the mall's integrated fire alarm system. At least 30m² of roof area will be open before the alarm has sounded for 60 seconds, which is in line with internationally accepted safety parameters.

With a gross leasable area of 3.77 million ft² featuring more than 1200 stores, The Dubai Mall is an integral component of Downtown Burj Dubai, a 500-acre mixed-use development anchored by the iconic Burj Dubai, the world's tallest building and free-standing structure.

For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.