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Wed 4 Jun 2014 09:08 AM

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The power of infographics

We examine why infographics can be an important tool for start-ups

The power of infographics

According to research, approximately 50 percent of the brain is dedicated to visual functions and attracted to novel stimuli.

Add to this the statistic that about 65 percent of people learn by viewing graphic formats such as charts, maps, and diagrams instead of words.

It comes as no surprise, then, that visual platforms are playing an increasing role in social media for businesses, with an estimated 63 percent of today’s social media comprised of imagery.

Infographics have the power to be the cornerstone of a start-up’s content marketing strategy - a way to drive traffic to its website, attract prospects, enhance SEO and increase brand awareness.

For forward-thinking businesses, infographics are not only a way to present their ideas but, more importantly, a tool to solve their customers’ problems creatively, since visual solutions bring a different basic set of questions to bear.

And while the costs of creating an engaging infographic may seem out of reach for a start-up, there are an increasing number of cost-efficient tools available on the net, including Easel.ly, Piktochart, Infogr.am, Visual.ly, and Tableau.

Infographics are so special also because they have an emotional power which comes from the fact that they can show an idea or a relationship, or how something works very quickly.

The most compelling infographic mines relationships among overlooked variables to tell you something unexpected and get you thinking since:

• It is an instant revelation
• It can compress time and space
• It can illuminate patterns in massive amounts of data
• It can make the abstract convincingly concrete

If you think it’s time to include infographics in your content media strategy, follow these quick tips to publish relevant and useful infographics that will educate and offer value, and position you as a leader within your niche.


Keep your content fresh by mixing up the topics of your infographics, but look mainly for trending topics relevant to your industry and/or target audience.


Once you have selected a topic, you should carefully search for data or information for your infographic.  Find data and information that are relevant, recent, valid and reliable, and be transparent about how it was collected.


The content of the infographic should be easy to read and the conclusions you draw should be clear to the viewer. For that, make sure that the title is concise and engaging, that the introduction presents the purpose of the infographic and core benefit of its message, and that the body is data-focused and easy to interpret.

It would be best if the design doesn’t have too much text, and if when including your company’s logo, make sure you do it discretely.


Infographics tend to generate interaction when they’re published on a blog.

It is advisable to create a separate blog post for each of your infographics in order to present it with clarity, explain to the viewer the purpose of the study, and tell them why it is important and useful.

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