The World’s 100 Most Powerful Arab Women
Mon 03 Mar 2014 03:25 AM
Nisreen Shocair

Nisreen Shocair

Industry: Retail

Company: Virgin Megastore Middle East

Designation: CEO

Country: UAE (Jordan)

Nisreen Shocair took over the helm of Virgin Megastores, Middle East in 2006 and has overseen the brand’s transformation from a CD and DVD store to a one-stop shop for music, video and multimedia entertainment. Shocair, who grew up in Nigeria, started her entertainment career working at a local Blockbuster store in Texas before finishing her degree and joining Sony in the early 1990s.

In addition to her role at Virgin, Shocair also sits on the advisory board of several digital and environmental startups. She recently appeared as a judge on UAE television show The Entrepreneur.