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Mon 20 Oct 2008 04:00 AM

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Tool tactics for Pro’sKit Popular ideas demand

Dubai-based technology product distributor Popular Electronics is making its debut at GITEX Technology Week, after a request from Taiwanese supplier ProKit.

Dubai-based technology product distributor Popular Electronics is making its debut at GITEX Technology Week, after a request from Taiwanese supplier ProKit.

Popular Electronics is displaying ProKit’s range of tool kits and electronic tester instruments, called Pro’sKit.

The Taiwanese-based supplier, operating since 1991, has specifically requested that its UAE distributor exhibits at the show this year. “It is good for this company [to be exhibited] because there are so many visitors from different countries coming to see products,” says Saif Al Shamsi, managing director, Popular Electronics.

Shamsi says he has garnered a shrewd awareness of GITEX and its importance, after visiting annually.

He says the main objective for the firm’s presence at the show is attracting more customers and raising awareness of ProKit in the market.

Popular Electronics operates across the Middle East and Africa. The company, located in Deira, distributes business products such as tool kits, power supplies and electronic components.

The firm also offers consumer items ranging from solar-powered model aeroplanes to styling electronics.

The firm’s clients currently include Dubai Municipality, Dubai Aviation College, Etisalat and Air Defence Central Military Command and UAE retailers.

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