Top brass shake-up at Abu Dhabi’s Twofour54

CEO Tony Orsten set to be replaced by Emirati executive Noura Al Kaabi
Top brass shake-up at Abu Dhabi’s Twofour54
Incumbent twofour54 CEO Tony Orsten
By Shane McGinley
Wed 25 Jan 2012 11:18 AM

The CEO of Abu Dhabi’s state-backed media zone is to step down
in April, to be replaced by the company’s existing head of human development,
Noura Al Kaabi.

Incumbent Tony Orsten, who will stay on as a board member
for the company, took to his Twitter account to congratulate Al Kaabi on her
appointment.

“What a wonderful day. Something I have all been looking
forward to for a long time. Noura Al Kaabi is stepping into my shoes. Mabrook!”
he tweeted.

Al Kaabi, a member of the UAE’s Federal National Council, is
also a board member at Abu Dhabi Media Company, Flash Entertainment and Image
Nation.

She ranked No.28 in Arabian Business’ 100 Most Powerful Arab
Women in 2011.

Twofour54 declined to comment on the appointment when
contacted by Arabian Business.

Arabian Business reported in September that Abu Dhabi’s
media zone might miss its scheduled completion date of 2014 after plans to
build the tax-free media hub in the capital’s Mina Zayed area fell through.

Consultants on the state-funded project said developers were
still struggling to find a suitable location for the bespoke media zone,
currently housed in a temporary campus near Khalifa Park.

Initial plans to build the campus in the waterfront Mina
Zayed site were scrapped in November after the area was deemed unfeasible.
 

Twofour54 was launched in 2007 to provide training and
funding capital to help support the development of Arabic-language media
content.

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