By Ed Attwood
Marriott regional president says new tax, expected in 2018, could “begin to affect people’s buying decisions”
Tourists and residents wishing to stay overnight in the UAE could end up paying a combined tax rate of up to 31 percent when valued-added tax is introduced, one of the region’s most senior hoteliers has warned.
Alex Kyriakidis, the president of Marriott International’s Middle East and Africa operations, said that the implications of the extra fee, on top of existing municipality and service charges of 20 percent, as well as the ‘tourist dirham’ tax, could convince customers to change hotels.
The Gulf states are expected to introduce VAT in 2018, with the rate believed to be 5 percent.
“On the face of it, it would seem benign and that’s ok if that’s all it was,” Kyriakidis told Arabian Business, of the introduction of the new tax.
“But if you were to take a [five-star] Marriott Executive Apartment with three bedrooms – at, say, AED1,000 – you’re already at AED1,200 because of the service and municipality tax, and with three rooms that’s an additional AED60 on top.
“So that’s 26 percent already on that rate. Add in VAT, and another 5 percent takes it to 31 percent and you could begin to affect people’s buying decisions.”
“And if you leave that segment and come down – and that’s the segment that you really want to encourage growth [in] because you want to diversify and bring in more people to Dubai who are very budget conscious – adding another 5 percent on top of the 20 percent could have an impact.”
Dubai’s ‘tourist dirham’ fee, of between AED7 to AED20 per room was introduced in 2014 to help cover the cost of Expo 2020 projects.
Earlier this year, Abu Dhabi introduced a 4 percent municipal fee on hotel guest bills, as well as a AED15 per night, per room charge.
“What we are saying to the DTCM [Dubai Tourism] and to government is – let’s make sure we do our analysis,” Kyriakidis said. “Let’s make sure we look at the implications through proper analysis, proper modelling, focus customer feedback to really, really understand the effect of introducing a 5 percent, let’s say, tax to the hospitality industry.
“Could you make a case for exempting the industry versus not? This is the kind of discussion we need to have with government.”
Once Marriott’s acquisition of rival Starwood is confirmed, the combined entities will have a total of 80 hotels in the UAE, with 22,000 rooms, Kyriakidis said.
Again and again there is this constant push to wring every last cent out of people either visiting or living in Dubai ! As has been mentioned on this very site by myself and many others in related articles cost of living and doing business pressures are mounting by the day. Dubai is rapidly pricing itself out of being the once very competitive place it once was.....
will they remove Service Tax if VAT is introduced? cause VAT was suppose to be replacement of Service Tax...not an additional top-up.
Dubaiâ€™s â€˜tourist dirhamâ€™ fee, of between AED7 to AED20 per room was introduced in 2014 to help cover the cost of Expo 2020 projects.
Will this fee be waived after 2020 Expo?
Also - I what about the VISA entry fees for those coming into UAE. I believe for a Pakistani tourist they pay upto 400 AED to obtain a Visa at the entry of Dubai airport? Yet Ive done some calculations that staying in a 4 Star Dubai Hotel for a month at 500 AED is cheaper than a Marina Apartment which you have to furnish, pay DEWA bills, Du Internet ect.
Surely, Arabian Business would consider to proof read before posting as there are so many spelling mistakes!
On the other hand, Dubai Municipality Fee is 10% and Tourism Dirham isn't a tax to begin with