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Thu 20 Oct 2016 04:20 PM

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Tory Burch opens new store in Mall of the Emirates

Brand plans to open more stores in the Middle East in 2017

Tory Burch opens new store in Mall of the Emirates

American luxury fashion brand Tory Burch has opened a new store in Mall of the Emirates, Dubai, following the success of its shops in The Dubai Mall, City Walk and The Galleria in Abu Dhabi.

The store is designed in signature Tory Burch design elements such as travertine floors, oak panel walls and white gesso chandeliers with furnishings including silk drapes, velvet sofas and embroidered pillows.

The Mall of the Emirates boutique will carry an assortment of accessories including shoes, handbags, eyewear, watches, scarves, fragrance and jewelry.

Tory Burch launched its first boutique in the Middle East in The Dubai Mall in 2011 after which it expanded into freestanding stores in Saudi Arabia, Bahrain, Kuwait, Qatar and Egypt.

It plans on opening additional stores in the Middle East in 2017.

The brand initially launched in 2004 as a small boutique in Manhattan’s Nolita neighbourhood. It focuses on classic themes with a bohemian touch.

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