By Barnaby Chesterman
The picturesque natural and cultural surroundings of Fujairah are set to make up a popular new tourist destination in the emirates
A joint venture between Emirates and the government of Fujairah is aiming to jump-start tourism in the east-coast emirate.
Construction has already begun on Le Meridien Fujairah Beach Resort – scheduled for a spring 2002 opening – which will be located along the secluded beach coastline about 90 minutes drive from Dubai.
Le Meridien managing director for the Middle East, Fujairah, Michel Noblet believes the emirate is an ideal tourist destination due to its inherent natural beauty. “By introducing Le Meridien Hotels & Resort brand here, it will enhance the very special atmosphere that prevails on this magnificent stretch of coast,” he said. “While demand for Dubai is escalating, we anticipate a similar response to a new sun, sea and sand product in Fujairah.”
Other hotel groups are also pursuing developments along the Fujairah coastline, while government officials are holding discussions about infrastructure projects in the area in order to avoid spoiling the emirate’s cultural attractions. Fujairah can boast mountains, waterfalls and oases as well as its long sandy beaches.
The new Le Meridien hotel, which will bear more than a passing resemblance to the Jumeirah Beach hotel, will include 219 rooms in a 20-storey stepped tower. There will be leisure attractions such as swimming-pools, tennis courts, water sports and a dive center. There are also additional plans to build a golf-course near-by, while the hotel will feature all the standard business facilities of a modern hotel.