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Sun 1 Apr 2007 03:48 PM

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Toy expo reveals master game plan

Producers, traders and retailers involved in the region's toy industry are set to converge on Dubai in May for the Middle East Toy Fair, at Dubai International Convention and Exhibition Centre.

Producers, traders and retailers involved in the region's toy industry are set to converge on Dubai in May for the Middle East Toy Fair, at Dubai International Convention and Exhibition Centre. The show, which is expected to give visitors the opportunity to meet leading toy, stationery and baby products manufacturers and distributors from around the world, is due to take place on May 13-15, 2007.

A conference focusing on the region's toy sector will also be run alongside the exhibition, with guest speakers including Andrew Dobbie, founder and managing director of UK company, Gameplan Europe Ltd. As the former European marketing director for Mattel, Dobbie is recognised as an expert in the toy sector.

Waskan Abadjian from Intermarket Consulting in Germany, will provide industry insider information on the GCC's toy sector.

Abadjian, who was the former export manager of Haba Habermaaß GmbH, now specialises in the distribution of toys in the Middle East, as well as the demand for toys and children's products within the GCC countries.

Monica Schulz Blank, of Messe Frankfurt, the event's organiser, said: "Our aim is to offer visitors to the exhibition the opportunity of learning more about the toy business, providing insights into the internationalisation of toy companies, but also discussing the importance of play in the education of children," said "We plan to continue to build the Middle East Toy Fair as the annual meeting point for the toy industry in the Middle East and beyond."

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