By Staff writer
Toyota Genuine Parts
To raise awareness of the dangers of fake parts and the need to
insist on Toyota genuine parts
Akbar Ibrahim, Murali KT
UAE print, press
Fake car parts that do not meet the high safety standards of
leading auto manufacturers are a danger to all drivers. And in the event
of an engine part failing at high-speed, counterfeits can lead to severe
accidents and fatalities.
GMASCO has dramatised the dangers that can lie hidden beneath your
bonnet by presenting the parts as lethal weapons. The three-ad campaign
for Toyota/Al-Futtaim Motors shows a spark plug as a hand grenade, a
timing belt as a hangman's noose and a shock absorber as a smoking gun.
The idea is to make people insist on having genuine Toyota