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Wed 22 Jul 2009 04:00 AM

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Training success

Fadi Ganni, CEO of Morgan International reveals why his company is on top of the training ladder.

Training success
Morgan International has evolved from offering training in accounting to various sectors of industries, says Ganni.
Training success

We meet Fadi Ganni, CEO of Morgan International who reveals why his company is on top of the training ladder.

Morgan International represents leading international institutions and covers seven programmes for designations in Accounting, Finance, Logistics and Human Resources.

First established in Beirut in 1995, Morgan extended its presence to 27 major cities in just over a decade; stretching from India to Poland and servicing thousands of candidates per year in the following programmes: CPA, CFA, CMA, CIA, CTP, PHR/SPHR, CSCP, IFRS, Essential Skills (including a number of workshops and in-house training).

Morgan International's pioneering vision and forte in going beyond professional training makes it the course provider of choice.

Fadi Ganni is currently the man behind Morgan International as the dynamic CEO. Highly qualified, Ganni has a Bachelor of Commerce in International Business from Concordia; a Graduate Diploma in Applied Management from McGill; is a CPA; and is a member of numerous professional associations such as the IMA (Institute of Management Accountants) Strategy Formulation Committee, and IA Seminars management team to name but a few. Beginning his career as an audit supervisor in Canada, Ganni's leadership potential was recognised over the years, ensuring progressively better growth opportunities.

He is now an International Educational Regional Consultant for DeVry in the USA in addition to his key position at Morgan International.

What is Morgan?

As a regional training company renowned for delivering results since 1995, Morgan provides professional training leading to certification.

We initially started with two locations (Lebanon and Jordan), and within only 13 years expanded to 26 locations covering the Middle East, parts of Africa and India.

We evolved from offering training in accounting to various sectors and industries ranging from finance to HR, logistics, treasury, internal audit and even soft skills.

We actively help candidates succeed in professional certification exams by being highly efficient, maintaining standards, updating ourselves and offering distinctive support and follow-up.

To best achieve this, we partner with companies to help their staff achieve their objectives, thereby providing special tailor-made training that suits each company's real objectives.

Why did you bring certification programmes to the Middle East?

We brought certification programmes to the Middle East to fill a void. Fourteen years ago, candidates had to travel to the US or Europe to pursue certification programmes.

And when I was a CPA programme student in the US, I observed that many of my fellow candidates were from the Middle East. It was evident there was significant demand for these programmes but no players in the region, and so we seized this ripe opportunity.

Another issue that prompted us to bring the courses here was our concern for success. Having courses locally means higher chances of candidates' passing the exam. They can study in comfort of their own environment, at their own pace and don't have to stop working to travel and attend classes. Furthermore, it's a lot cheaper as there are no travel expenses.

It's also cost-effective for companies because they no longer have to give staff two-three months off from work. Instead, the candidate can surely continue working while attending evening classes.

Another motivating factor is that our certified instructors have a better understanding of students' backgrounds which plays a major role in bridging the gap between knowledge acquired at university and knowledge gained through our professional programmes.

To date, we are the leading professional training provider in the Middle East, all thanks to our developed portfolio of courses. What are the benefits of certification, training and continuing professional education nowadays?

If you look at the market today, employers' demands, globalisation, the ease of investment transfer and rapidly advancing technology, there is a growing need for a unified body of knowledge. And certification provides just that.

The amount of knowledge and benefits a professional certification (like CFA or CPA) gives is the same, regardless, be it in the Middle East, North America or Europe. And this is a big advantage.

Another benefit is that companies are looking for individuals who are more focused on the function they are hired to do (and these types of certifications guarantee just that). Some certifications are actually a prerequisite in some companies and are required as a license to practice in certain industries. Certifications are respected professional designations that open doors both locally and internationally.

Our training workshops are very focused, aimed at professionals already in a specific industry who want to enhance certain skills or get updated on a specific topic. Our highly qualified instructors and courses offer the career advantage. Continuing professional education is very beneficial as it ensures professionals are informed about the latest trends and practical insights (eg: some CPE hours are required by professional bodies so individuals can maintain their certification and right to practice).

Why do you think companies should invest in training their staff?

Companies that value their staff always invest in training. It ensures employees are up-to date, have the technical skills to perform their job adequately and it acts as a retention programme enabling companies to reap benefits by ensuring the investment spent on training candidates pays off. Also an organisation appears more credible when it has more certified staff.

The current financial crisis might have an impact on the overall training budget but this doesn't mean the training budget will (or should) be completely cut off because it's an integral essential. Companies might just be more selective.

What value added does Morgan offer?

We simplify students' life by guiding and supporting them from beginning till end, even providing additional training/material if needed (and special topics). We go beyond professional training by helping candidates identify the best programme and advise them on going about the programme and exam. We follow up with the application process, exam registration, memberships, and more.

What does the future hold for Morgan?

We have a bright future! We are continually evolving, expanding our market reach, adding more programmes and have an objective to grow within the region and beyond. We have plans to expand both vertically and horizontally.

We invest in our people, systems and in growing our network.

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