Transport chiefs log on to Facebook

Roads and Transport Authority target social networking sites to improve conversation with public.
Transport chiefs log on to Facebook
By Andy Sambidge
Thu 07 Aug 2008 06:42 AM

Transport chiefs in Dubai have logged on to social networking sites such as YouTube and Facebook in a bid to interact better with the public.

The Roads & Transport Authority (RTA) have launched special channels through the popular websites to reach to wider segments of the UAE community targeted by services, educational campaigns and several other issues.

Mr. Beyman Younes, director of Marketing & Corporate Communication Department at RTA, said: "Providing YouTube and Facebook services are a part of wide-ranging campaigns and initiatives currently launched by the RTA with a view to establish constructive interactive links with the public."

He added that the social networking sites were chosen because they were accessed by the 20-35 age groups which account for around 50 percent of UAE population.

He said using YouTube and Facebook could redefine the way in which the RTA communicates with the public.

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