Brand View: New executive to drive cloud growth in markets that share rapidly developing economies
Virtualisation software maker Citrix has appointed Andy MacDonald as area vice president, Emerging Markets.
Reporting to Sherif Seddik, senior vice president and managing director Citrix EMEA, MacDonald will be responsible for the growth and development of Citrix sales and services operations in the newly-created area by driving revenue, executing an aggressive growth strategy and cultivating the company's valued partner ecosystem.
"Andy's experience and expertise will provide invaluable support and insight for many of our customers in emerging markets as they embark on their cloud journey. At the same time, the new sales area will enable Citrix to draw on the talents of Andy and his team to create more innovative methods of approaching these markets, rather than applying go-to-market strategies intended for larger or more mature markets. I am excited and confident in Andy's ability to drive the business forward and help Citrix achieve its cloud-centric future," said Seddik.
MacDonald added that: "It is an exciting time to join Citrix. Work is increasingly digital and virtual. To be productive, we all need a seamless user experience across different devices and platforms."
He said businesses throughout the emerging markets area are looking to reimagine the future of work, by deploying comprehensive secure digital workspaces that unify the apps, data and services people need to be productive. "Adopting and managing complex cloud environments is a high priority for organisations, and presents a significant opportunity for Citrix to help our customers in the emerging markets on that journey,"he said.
Prior to joining Citrix, MacDonald held several emerging markets leadership roles at Cisco Systems in Dubai since 2008, most recently as vice president, Global Services Provider Sales, Middle East, Africa and Russia.
MacDonald brings three decades of European and Emerging Markets experience to Citrix, plus notable expertise in leading multicultural teams in the networking and cloud arenas to drive business growth in challenging environments.
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