Careem to pilot WhatsApp messaging feature

Feature allows users of the app to contact Careem customer service in a quick and secure way
Careem to pilot WhatsApp messaging feature
By Lubna Hamdan
Thu 19 Apr 2018 09:30 AM

Ride hailing service Careem has revealed a pilot integration with WhatsApp that will allow users to message Careem customer service in a quick and secure way.

Careem is the first regional player in the ride-hailing sector to participate in the WhatsApp enterprise solution test phase.

The feature, which is live to the pilot group, allows customers to use their WhatsApp accounts to message Careem customer service for a two-way dialogue.

The current options for Careem customer service are over the phone via a paid for local landline (during a ride), through the “get help” section in the app, or by email and social media.

Careem’s SVP of Operations, Sandeep Shetty said the test is in line with Careem’s efforts in bringing the latest technologies and tools to deliver great customer experience.

“By allowing customers to connect with us via WhatsApp we will be able to deliver this promise and at the same time fit in with the ways more and more customers prefer to connect with companies and friends in today’s world.

"We are excited to be a part of this pilot and we look forward to rolling it out to our customers and hearing their feedback,” he said.

Careem operates in over 90 cities across more than 13 countries in the broader MENA, Turkey and Pakistan region. It has over 20 million users and 500,000 Captains (drivers) on its platform.

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