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Thu 3 May 2018 10:46 AM

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Commemorate memorable Dubai days with new RTA plates

The RTA initiative allows customers to mark special occasions that took place between 1967 and 2018

Commemorate memorable Dubai days with new RTA plates
Sultan Al Marzouqi, the director of vehicles’ licensing at RTA’s Licensing Agency.

Dubai’s Roads and Transport Authority (RTA) has launched a new phase of the “Your Memorable Moments on Your Vehicle’s Plate” initiative for V-Coded plates, the government entity announced on Tuesday.

The initiative allows clients to choose five-digit vehicle code personalised to commemorate important dates and events in their lives, such as birthdays or employment, wedding or graduation days.

The available numbers span the time period between 1967 and 2018. Customers can source their number plates directly from RTA Customer Happiness Centres, service providers, strategic partners, the RTA website or through the “Dubai Drive” smart app.

“Launching this phase of ‘Your Memorable Moments on Your Vehicle Plate’ initiative follows the remarkable response generated by previous codes,” said Sultan Al Marzouqi, the director of vehicles’ licensing at RTA’s Licensing Agency. “This initiative reflects the core role of the RTA in providing new and premium services to raise customers’ satisfaction and happiness through engaging them in selecting personalised and important numbers for their vehicle plates.”

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