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Sat 16 Jun 2018 12:29 AM

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Uber launches new portal to attract Saudi women drivers

Registration portal to serve as a one-stop shop for Saudi women interested in driving for the ride hailing app once the ban is lifted in the kingdom

Uber launches new portal to attract Saudi women drivers

Uber has announced the launch of a new registration portal for Saudi women to serve as a one-stop shop for those interested in driving for the ride hailing app once the ban is lifted in the kingdom.

The portal, accessed through a separate Masaruky landing page on its website, aims to increase women’s participation in the workforce through access to affordable transportation, in addition to increasing women’s access to flexible economic opportunities through Uber’s technology.

The new landing page will cater to expected interest from women looking to benefit from extra earnings opportunities through Uber once they have received their licences.

Earlier this year, an Uber survey found that 78 percent of Saudi women surveyed were likely to get a driving licence post ban removal later this month, with almost a third (31 percent) indicating that they were interested in driving as an earnings opportunity.

Ohoud Al Arifi, Uber marketing manager in Saudi Arabia, said: “We’re keen to continue to create change that’s meaningful and improves the experiences of Saudi women with Uber.

"So whilst we have historically provided women in the kingdom with mobility options that previously didn’texist, our new Masaruky landing page for women is an exciting extension of that journey.

"Many women have already recognised that Uber is the right choice for anyone who wants to make an extra earning from the flexible economic opportunities the technology provides on their own schedules, and we hope the new registration portal will help address any queries they may have as they gear up to start driving on the Uber app.”

Uber has also announced that it is in the process of rolling out its first women’s drivers support centre in Riyadh.

To access the new landing page, visit https://www.uber.com/info/masaruky/en/

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