Uber has announced a new Safety Toolkit which, over the next few weeks, will be rolled out to the thousands of riders, drivers and couriers using the app across the Middle East.
The toolkit will introduce new innovative features which aim to raise the bar on safety, and increase transparency, accountability and peace of mind for all users, the company said in a statement.
Since launching the app, Uber has provided millions of people with technology that allows them to get a ride at the push of a button, track every trip with GPS technology and report any issues 24/7 with a dedicated safety team.
With the introduction of new safety features, the company said it aims to double down on safety and help make the Uber community safer.
Features that will be introduced as part of the new rider and driver safety toolkit, include an emergency button where riders and drivers/couriers can connect directly to emergency assistance service when needed.
Speed alerts which reminds driver and delivery partners to maintain a safe speed within the posted speed limits is also featured as well as caller anonymisation where riders and drivers will be able to call each other while maintaining the privacy of their number while using Uber.
“Over the last year we’ve been working to develop innovative products that increase transparency, accountability and piece of mind for all users. The rollout of our new Safety Toolkit features across Europe, Middle East and Africa is the next step in making sure that we’re helping everyone stay safe and connected, wherever you might be,” said Sachin Kansal, Uber’s global head of safety product.
Uber launched in the UAE in 2013, making Dubai the first city in the Middle East and today, there are more than 5,000 active drivers, and 188,000 active riders on the app.
Over 200,000 Saudi nationals have joined the Uber platform in the last two years, beating its initial goal to reach 100,000 by 2020.
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